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AlUla, Saudi Arabia Launches First-Ever Global Brand Campaign: Forever Revitalizing

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Lacey pfalz

by Lacey Pfalz
Last updated: 9:00 AM ET, Thu February 29, 2024

AlUla, the historic oasis destination located in northwest Saudi Arabia, today launched its first-ever global brand campaign encouraging travelers to visit, called Forever Revitalizing. 

Forever Revitalizing focuses on the authentic experiences travelers will find in the captivating destination, underscoring its sustainability, cultural offerings and incredible experiences across its six destination pillars, which are history and heritage, arts and culture, nature, adventure, and wellness. 

Part of the campaign is the 2.5-minute eponymous short film produced by renowned French cinematographer, Bruno Aveillan. It showcases the best AlUla has to offer the discerning traveler across the destination’s six pillars and is available in several languages and lengths.

Additionally, twelve shorter Brand Pillar Films offer six-second snippets of iconic AlUla attractions, including Hegra, AlUla Oasis, Jabal Ikmah, AlUla Old Town, Sharaan Nature Reserve and Elephant Rock. 

The Forever Revitalizing campaign also includes a new e-commerce website and mobile app.  The campaign will be shared across nine global source markets in six different languages with an omnichannel approach. Events for the travel trade and media will be held in Dubai, London, New York, Paris, Shanghai and Mumbai to introduce them to the new campaign.

“In just a few years, AlUla has established itself as a destination on the global traveler’s wishlist. However, Forever Revitalizing marks the next chapter in this ever-evolving journey,” said Philip Jones, Chief Tourism Officer at Royal Commission for AlUla.

Alula, forever revitalizing, saudi arabia, wellness travel campaigns, destination campaigns

Forever Revitalizing, AlUla’s first global campaign, focuses on six key pillars, including wellness. (Photo Credit: AlUla)

“Through this campaign, we can open up the dialogue even further on a global stage and communicate the full depth of AlUla’s appeal, attributes and ambition,” Jones continued. “The best is yet to come, and we extend an open invitation for all to be part of this extraordinary journey.” 

AlUla, Saudi Arabia, is one of the kingdom’s most attractive destinations, offering 7,000 years of history and culture combined with a forward-thinking destination stewardship and investment plan focusing on high-value travelers and sustaining its natural wonders and cultural worth for the future. 

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